With all the social networks available out there, how does one know which one to choose for marketing? Don't you worry, we've got you. Facebook: Sends more website referral traffic than any other social media network Geared toward both news and entertainment Future outlook places a strong emphasis on video content Twitter: views itself as a news platform rather than a social network Retweeting & curation are encouraged Well-suited to brands sharing blog posts or promoting website content Instagram: Highly visual network for static images and short videos Not optimal for driving blog content or website traffic Best suited for strong visual brands LinkedIn: Professional network. The content shared should reflect this. Used heavily for sharing industry articles and general professional content.