June 30 2021

Jun 30, 2021 12:30 PM
Meyersdal, Alberton
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Brands are now making more intuitive use of metrics in their digital marketing campaigns. The relevant social funnels should measure the following key areas: Awareness - mentions, shares, likes, impressions, post reach, and audience growth rate Engagement - likes as a percentage of your total followers, average rate of engagement, click-through-rate (CTR) Conversion - Bounce rate, cost-per-click, and cost per thousand impressions (CPM) Customers - customer testimonials and net promoter score (NPS)
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