November 3 2021

Nov 3, 2021 12:00 AM
Sandton, Gauteng
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Google announced that it would be discontinuing cookie tracking from early 2022. So what does this mean for your business? To put it simply, it is not good news and will require some drastic changes. Companies are now opting for first-party data and zero-party data. --------------------------------------------------------------------------- --------------------------------------------------------------------------- --------------------------------------------------------------------------- First-Party Data is the data that the company collects directly from its customers and owns. An example of this data can be a customer's purchase history. --------------------------------------------------------------------------- --------------------------------------------------------------------------- --------------------------------------------------------------------------- Zero-Party Data is the data a customer intentionally and proactively shares with a company. This can include purchase intentions, personal context, communication preferences, to name a few.
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